Welcome to the first installment of Kreoo’s Designer Insights – a blog feature of some amazing designers we’ve had the pleasure of working with. To start us off, here’s a look at Interior Designer Jaimie Belew.
Jaimie Belew and Pave Pebbles by Kreoo
Jaimie is the driving force behind the up and coming agency Jaimie Belew Interiors. After earning her Bachelor of Art degree from Arizona State University, Jaimie has gone on to train with many noted designers. Her self-titled design firm, Jaimie Belew Interiors, is a blossoming agency, focusing on luxury interior design as well as high-end commercial interiors.
Recently, Jaimie has had the honor of becoming a back-to-back designer for the SF Decorator Showcase. This year she and her team will be designing the home’s Master Bathroom featuring a number of Kreoo pieces.
You are the face of J+B Interiors. What’s your firm’s design style?
“It’s very important to us to design for the project. My personal style is very transitional. I like streamlining both the modern and traditional.
Right now we have a client with traditional tastes who bought a modern home. So we said ok, we’re going to put elements of tradition in here, but make it transitional enough to fit the home. That’s what I love about Kreoo’s pieces; they can fit in any home.”
How did you get connected with Kreoo?
“It happened very organically. I was working with Coup D’Etat for the Showcase and I saw Kreoo’s work. It was exactly what we needed for the bath. There’s really nothing like Kreoo. I would say there are not a lot of superior bath lines.”
So what appeals to you about Kreoo’s lines? “It’s just a different element, using the natural materials. That’s actually a really key thing for me. I don’t like using man-made materials.
I like Kreoo’s style because it’s transitional. It’s not über contemporary or overly traditional. For example, the washstand we’re using in the showcase has a lot of transitional elements. It could fit into a period style home like the showcase, but its clean lines give it a contemporary feel as well. A lot of my designs are transitional and of course, natural stone helps with that. Natural materials help them fit into any setting.”
Kreoo is based in Italy, and the Showcase is in San Francisco. How was it working with an Italian company on such a tight deadline? “It’s been a great experience. We were able to see samples, we had great images, great product knowledge. So they made it really easy to incorporate the design without having the physical pieces here.”
Is there any unusual way you like to incorporate stone into your designs? “I’m always looking for the innovative, offbeat aspects of a design. The Showcase bathroom in particular plays up stone and different finishes. With the floor, we played with the pattern to make it more fun and added some metal accents to jazz it up.
In other spaces I love using stone in “different” ways, but simple ways. We’re not typically ‘over-design’ designers. That’s why we love natural materials. It’s easy to make it look grand and beautiful without being over the top. The simplicity of the foundation stone pieces is what I like.
What’s one word you’d use to describe your SF Showcase design? “A designer with one word? I don’t know if a designer can ever give just one word.”
Some of the adjective from your room description are “Delicate Radiance, Sophisticated Glamour.”
“We love mixing elements. The design is very chic, very edgy, but does have some period antiques in it.”
To get a better idea of Jaimie’s style, check out some of her favorite Kreoo designs on Pinterest.
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